If you’re searching for a sign shop in Colorado Springs, you might already know how much of an impact your signage can have on your business. A great sign can be the difference between catching a customer’s eye or blending into the background. Now, not all signs are created equal, and when done wrong, can have some pretty spooky results. From faded lettering to crooked installations – poor signage can haunt your brand image long after the initial savings wear off.
At RMS Sign Company, we’ve seen firsthand how cutting corners can lead to nightmare scenarios for business owners. We also know how a well-designed, properly built sign can completely transform a storefront. To help you avoid these common signage traps, here are five haunting mistakes to steer clear of (and how to prevent them).
Signs That Disappear at Night
Nothing is more chilling than driving past your business after sunset and realizing that your sign has gone dark. Inconsistent lighting or outdated bulbs can make even the most vibrant signs fade into the shadows. Not only does this make it harder for customers to find you, but it also gives the impression that your business is closed (or unprofessional).
A trusted sign shop in Colorado Springs can help you banish this problem with a lighting retrofit or LED upgrade. LEDs offer bright, even illumination while dramatically reducing your energy costs. The right lighting also enhances brand visibility. It makes your sign readable and inviting, both day and night. This spooky season, don’t let your sign disappear when the sun goes down.
Fonts That Frighten (For the Wrong Reasons)
The font you choose for your signage can either make or break your first impression. A stylish font might look good up close, but might become an unreadable and confusing blur from the road. We’re speaking from 30+ years of experience when we tell you that using too many font types can also make your message look chaotic and unprofessional.
When you partner with a professional Colorado Springs sign shop like RMS, you get advice from the experts. Things like readability, font selection, letter height, color contrast, and spacing are all more important than you might think. The goal is clarity at a glance, recognition, even from a distance. After all, your sign is often the first “conversation” your business has with potential customers. Let’s make sure it’s saying the right things – clearly, confidently, and in your brand’s voice.
Cheap Materials That Don’t Survive the Season
We get it. A low bid can seem tempting at first, especially in today’s economy when budgets are tight. Think back to all the horror movies you’ve watched and learn from the same lesson – shortcuts often lead to regret. Cheap materials often fade, crack, or peel in just a matter of months. Add in the very real factor of Colorado’s intense sun, wind and snow, and what started as a “great deal” can quickly become a costly replacement or repair.
Working with an experienced sign shop in Colorado Springs ensures that you get signs that are hand crafted locally, and made from durable, weather-tested materials. They should last for years, not months. High-quality aluminum, UV-resistant vinyl, and fade-proof coatings are some of the things that can make all the difference in maintaining a polished, professional appearance with your signage. The right shop will guide you through the entire process and ensure that your sign stays strong through every Colorado season.
Skipping Permits or Local Requirements
As a sign shop in Colorado Springs, we can think of few things more terrifying to a business owner than getting a notice to remove or alter a brand-new sign. The unfortunate reality is, it happens more often than you’d think. Every city, including Colorado Springs, has unique sign codes, zoning laws, and permit requirements. Missing even one small detail can cause costly delays, fines, or even forced removal.
By working with RMS Sign Company, you gain a partner who knows the ins and outs of local permitting and compliance. With decades of experience across Colorado, we handle this process from start to finish. Our clients can rest assured their sign meets all city regulations and still looks great and stands out at the same time. It’s our way of giving you one less thing to worry about, so you can focus on running your business.
Signs That Don’t Reflect Your Brand
A sign should do more than display your name. It should express who you are as a business. When a sign doesn’t match your brand’s look or tone, it creates confusion and can even turn customers away. Have you ever walked into a room and something just felt “off”? Customers get that same feeling – and the last thing you want is for that “off” feeling to be coming from your business sign.
At RMS, we believe that your signage should be a seamless extension of your brand identity. As a full-service sign shop in Colorado Springs, we collaborate closely with our clients to design signs that reflect the brand’s personality, values, and goals. Every detail is intentional. A cohesive sign helps your business stand out, build trust, and leave a lasting impression. That’s why we make every detail intentional, from the color palette to the material finish.
Let RMS Sign Company Light the Way
When it comes to your signage, don’t let these haunting mistakes creep up on you. At RMS Sign Company, we take pride in our work to help local businesses stand out with signs built to last. Whether you need a new channel letter sign, Electronic Message Center, or a complete rebrand – we’re here to help. We handle everything in house, from design and fabrication to permitting and installation.
If you’re ready to work with a sign shop in Colorado Springs that understands the ins and outs of great signage, we’re here to help.
