When it’s time to invest in a business sign, it’s easy to be tempted by online vendors or bargain installers. The risks of cheap sign companies go far beyond a slightly crooked logo. They can cost you safety, credibility, and long-term brand integrity.
As a local sign company with over 30 years of experience, we’ve seen firsthand what happens when businesses try to save a few bucks up front—only to pay far more later in repairs, legal issues, or even injury-related liability.
Real-Life Consequences of Cheap Signage
Just look at the news: the IKEA sign that blew off and landed on I-25 in Colorado wasn’t just an inconvenience. It was dangerous. According to security footage and reporting by 9News, this wasn’t the first time a part of the structure had failed. Structural fatigue, improper maintenance, and overlooked inspections all contributed. In other cases, such as the tragic Denny’s sign collapse in Kentucky, or a McDonald’s sign collapse in New Mexico, the consequences were fatal.
While these are dramatic examples, they illustrate a bigger point: signs aren’t just decorative. They’re structures—often elevated and exposed to the elements. They need to be engineered, installed, and maintained with care. Cutting corners or trusting an unqualified provider is not just risky—it can be catastrophic.
What You Don’t See Online
Online sign vendors may offer lower prices, but they often leave out important considerations: permitting, local code compliance, wind load engineering, safe installation, and long-term durability. One of the biggest risks of cheap sign companies is their reliance on mass-produced templates and subpar materials that quickly deteriorate—putting your investment and public safety at risk.
There’s also no personalized support. You may get a phone number or a chatbot, but when you need someone onsite to evaluate your location, make design recommendations based on your building’s architecture, or navigate city requirements, they’re nowhere to be found. They also don’t know your community, your local regulations, or the unique conditions your sign needs to endure—like Colorado’s high winds, sun exposure, or snow loads.
The result? Business owners are left on their own to handle permitting and installation, often discovering too late that their new sign doesn’t meet code or can’t legally be installed as-is. Suddenly, that “affordable” sign turns into a very expensive mistake.
What Makes RMS Different
When you work with RMS Sign Company, you’re not just getting a sign. You’re getting a partner who walks you through the process from start to finish. We handle permitting, zoning research, and engineering to ensure your sign is safe, effective, and built to last.
We also take pride in doing the job right the first time. That means using high-quality materials, keeping up with regulations, and making sure your sign doesn’t just look good—it performs reliably for years to come. From high-rise pylon signs to illuminated channel letters, every project is approached with craftsmanship, expertise, and care.
And if something ever does need maintenance or adjustment, we’re local—which means we can be there fast. You’re not stuck on hold with a vendor three time zones away. We know the climate, the codes, and the expectations because we live and work here too.
At RMS Sign Company, we understand the risks of cheap sign companies, and we’re here to offer a better path—custom, code-compliant signage built to last.
Your Sign Shouldn’t Be a Gamble
Don’t let the promise of a deal put your business at risk. Choose a sign company with the experience, reputation, and integrity to do it right. Reach out to RMS Sign Company today for a free consultation—and let’s build something safe, strong, and spectacular. Whether you’re opening your first location or upgrading an aging sign, we’re ready to help you make the right impression—for the long haul.
